FUGAZI was a streetwear brand I co-founded in 2016 in Italy with a friend as a tongue-in-cheek response to the hype culture of the time, inspired by early-2000s icons like Supreme and Palace and heavily influenced by our common love for early 90s hip hop and underground culture. What started as a joke quickly evolved into a full-scale creative playground — a space where I could freely experiment with ideas, aesthetics, and materials.
Most of the garments and accessories were produced in Italy, from hoodies and jackets to socks, pins, reflective stickers, and inflatable keychains. Every detail, from fabrics to finishes, was crafted locally, reflecting our commitment to quality and authenticity.
Beyond product design, I led art direction, styling, and visual campaigns. We organized photoshoots, managed social media, and created community-driven experiences — including a Milan-based treasure hunt that turned the city into a Fugazi playground.
The brand ran independently for four years, releasing limited monthly drops and building a small but dedicated following. Fugazi ultimately became my experimental lab — a place where I learned to merge design, storytelling, and culture into something tangible and alive.
