For MOVE’s 15th anniversary, I partnered with FILA to create a full capsule collection built around a custom sneaker. I handled the project end-to-end: concept, design, development, production, and launch.
I designed the shoe starting from one of their signature models foundation. I chose colors, materials, prints, trims—and built an accompanying apparel line, working directly with Italian suppliers to develop every piece. I shaped the fit, chose fabrics, refined prototypes, managed timelines, and kept the entire production flow on track.
For the campaign, I created a visual direction inspired by early-2000s ECKO ads. I selected and directed the photographer, handled the shoot, and post-processed all imagery to lock in the aesthetic.
I also designed the in-store launch installation: a street-corner setup with black-painted fencing and modular shelving that transformed the space and anchored the storytelling.
This project was a full 360° exercise—design, art direction, production, and retail experience—delivered from the first sketch to the final store setup.
