Mattia Toffane and I began collaborating on the rebranding of his wine label, TASI, around 2020.
TASI is committed to producing high-quality, sustainable wines that genuinely reflect their terroir and natural environment. Rooted in biodynamic principles, they emphasize preserving biodiversity, nurturing healthy soil, and employing natural farming techniques. Their winemaking process focuses on authenticity and minimal intervention, utilizing native yeasts, avoiding filtration, and minimizing sulphites to craft wines that are artisanal, unique, and true to their essence. Their philosophy centers on sustainability, passion, and the belief that wine should always be a celebration of sharing and community.
When Mattia approached me, he envisioned refreshing their label line with bold, pop-inspired illustrations to appeal to an evolving market. We started with three signature wines—a prosecco, a garganega, and a rosé. The collaboration has since expanded to include additional wines, with a growing focus on markets in the US and Japan, showcasing TASI's commitment to innovation and global reach.
